CONFERENCE CALL REPLAY | 2018 eCommerce Survey: Ready or Not - Here Comes Voice Shopping
April 9, 2018, 10:00 am ET; 3:00 pm UK
“We don’t see surprises of this magnitude very often--expect us to double down”—Jeff Bezos
We saw this before in 2011. Everything changed within three years.
Our recently released 2018 eCommerce survey harkens back to mCommerce circa 2011 with our view that voice shopping is set to be the next retail game changer. vComm has the potential to accelerate the eCommerce shift, altering the way that consumers shop through an interactive voice platform. 26% of U.S. households have a personal assistant, and 5% of the population uses the device to shop. These results coincided with our mCommerce numbers from 2011, when smartphone penetration was only 17% and 7% of users had shopped with mobile devices. We see both risks and opportunities for companies such as Amazon/Whole Foods, Walmart, Target, Costco and more. The aim of this conference call is to frame the implications for our coverage.
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