CONFERENCE CALL REPLAY | Google vs Amazon: Framing the Ad Battle

    February 15, 2018, 10:00 am ET; 3:00 pm UK

    AMZN has its sights on disrupting another $1tn dollar industry… and we’re not talking about retail, cloud, or healthcare. The company is aggressively moving into the digital advertising space with search, product listing, and display-based ads, leveraging their unique mix of top and bottom of-the-funnel capabilities. While Amazon’s estimated $2.5bn in advertising revenue for 2017 is just a drop in the bucket compared to GOOGL and FB, over time this move could have huge implications across the digital advertising landscape:

    ·  Amazon's $2.5bn advertising business could scale to over $10bn in the next few years.  By 2022 could represent 25%+ of EBIT.

    ·  Over half of US households are Prime, providing the critical base of usage data that Amazon can monetize. 

    ·  Annual growth of the Ads business is in the 50%+ range

    ·  The biggest source of Amazon’s growth could be at Google’s expense (representing up to $8.62 of Google’s EPS in 2021)

    Please join MoffettNathanson’s Media & Internet lead analyst, Michael Nathanson, and the newly launched Multichannel Retail Team led by Greg Melich as they frame the advertising battle between Amazon and Google.

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